During testing, promotion channels. our service. , Turned out that the most appropriate channel at this stage are the mailing lists. For this we use as the basis of their own subscribers, and base of third-party resources ( forums, web portals).
And in the course of working with channel direct mail were born a few guidelines that may be useful for you:.
To find a contractor base of email addresses which you can use - look for specialized resources (forums, portals, e- mailing ). And even if the resource was not originally declared distribution services to negotiate - for example, we have one of the most effective bases were found in this way - just the owner of the service never really thought about this method of advertising and conducting a test mailing to us, I saw that people loyal to the resource .
Always Find out the size of the database of addresses, relevance, and how it is sending - the usual e-mail address or addresses within the service. We got on this negative experience, when a post- factum found that 60% of mailing consists of sending a message to the private boxes at the web portal and on the fact that users do not read.
Always Find out how long the delivery will occur and what measures are taken to verify that the mail reaches the recipient and does not get in the spam filters in e-mail systems and special blacklist spam servers. Subscribe to one million addresses may take a week or more for this reason.
Whenever there is a possibility - requires testing - partial mailing list subscriber base of different advertising messages, to select the best conversion rates on your website and converting into customers. By the way is necessary to distinguish these characteristics - greater number of hits on the website does not automatically mean a greater number of purchases or registrations, on the contrary a larger number of purchases, registrations in absolute terms, will bring another letter with a smaller percentage of hits to the site.
And most importantly - always insert (and especially in the test distribution ) parameters links to your site so you can keep track of the web according to analysts on how the links in the letter is most often passed, and what percentage end up registered or made a purchase.
Do you have any errors, advances in electronic mailing lists?.
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