On the naming

When it comes time to name your business is often done so many gestures, that I want to come and give a slap to a man stopped and calmed down.

In fact - do not care. And about the logo - also do not care. If a business or business, or your project deserves to go down in history, then over time any name that you assign to it, will certainly be associated with him. Conversely, the name will never save a rotten business.

Apple has become so because they were all tired to argue and Jobs chose the option that he personally liked. Google - it's so ridiculous name, let alone the logo and say nothing. But today, dozens of companies to imitate their logo, a strange choice of at least two strange guys. About the name ' twitter ' can only say that the word ' tweet ' has become a household word, no matter what the meaning of this name was not originally invested. The most successful, as we now think of names in general did not exist as words.

Not the name of doing business. A business - the name of the. Call it what you want. And then do it the name of a legendary. Then no one will say, they say, what is this nonsense. Moreover, over time you will learn with interest from other people in your delusional name was actually embedded deep philosophical meaning.

The only thing that should be in the name and the logo - it must meet the current requirements. In fact, comply with certain technical specifications. Nowadays fashion, as they like to write to the offices for the registration of trade marks, ' fanciful combination of letters '. Gazprom - not fashionable. Twitter - fashion. Aviaseyls - not fashionable. VanTuTrip - fashion. And what will happen in three to five years - when it is, then look.